Affiliate marketing is a performance-based fundraising model where your charity offers a set commission to publishers, such as affiliates, influencers, and content websites for promoting your cause and directing potential donors to your website. When these visitors make a donation, the publisher earns a commission based on the donation amount.

Unlike traditional advertising, there are no upfront costs. Your charity only pays when a donation is successfully made, making it a low-risk, scalable way to raise additional funds.

Affiliate networks serve as the tech platform that connects your charity with publishers. They help us manage tracking, campaign reporting, and commission payments ensuring transparency, accuracy, and efficiency throughout the campaign.

AMCM Agency is a UK-based affiliate marketing company dedicated exclusively to helping charities and non-profits raise funds through performance-based affiliate campaigns.

Our team has over 20 years of experience managing affiliate programs for major brands and we now apply that expertise to support mission-driven organisations around the world.

We offer end-to-end affiliate campaign management tailored for the non-profit sector, helping charities launch, grow, and optimise affiliate programs that drive measurable fundraising results.

AMCM (Affiliate Marketing Campaign Management Ltd) is a UK-registered company.

AMCM Agency helps charities launch, manage, and grow successful affiliate marketing campaigns that drive donations and supporter engagement.

Our role includes auditing your existing fundraising efforts, launching new affiliate campaigns, recruiting mission-aligned publishers and influencers, and managing every aspect of the campaign from strategy and tracking to optimisation and reporting.

We work closely with your team to ensure your affiliate program supports your fundraising goals and delivers consistent, measurable results.

AMCM offers a clear and transparent pricing structure designed specifically for charities running affiliate fundraising campaigns. Our fee includes a fixed £999 monthly campaign management charge plus a 4% commission on the total donations raised.

For example, if your charity provides a 5% commission to affiliates and raises £100,000 in donations monthly through affiliate marketing, you would pay £5,000 directly to your affiliates via your affiliate network.

On top of that, AMCM charges the fixed £999 management fee plus a 4% commission on the £100,000 donations (£4,000). This means your total cost for AMCM's campaign management would be £4,999, which is under 5% of the total donations raised through this campaign.

The total cost of the affiliate marketing campaign will be less than 10% for your charity, typically lower than other digital channels making it one of the most cost-effective fundraising options available.

This straightforward pricing helps your charity maximise fundraising results while keeping management fees clear and affordable.

We specialise exclusively in supporting non-profits and charitable organisations.

• - No upfront costs, our onboarding is completely risk-free.
• - A dedicated affiliate manager is assigned to each charity for personalised support.
• - Access to a trusted, vetted network of global fundraising partners and affiliates.
• - Management fees up to 70% lower than other agencies.
• - Proven impact: £3.3 million raised for a UK charity within 12 months.

Simply fill out our contact form with your charity's details and contact information. We'll reach out to schedule a one-on-one Zoom meeting to discuss your needs.

After this initial meeting, we'll prepare a detailed proposal for managing your affiliate fundraising campaign and review it with you during a second Zoom session.

Once you're happy with the proposal, we'll finalise the contract and coordinate the campaign launch or takeover with the AMCM campaign management team.