Find the Best Affiliates and Influencers for Your Charity Fundraising Campaign

Find the Best Affiliates and Influencers for Your Charity Fundraising Campaign

Explore the top affiliate networks, publisher discovery tools, and strategies to recruit affiliates and influencers for charity fundraising.

Introduction

Launching an affiliate fundraising campaign for a charity involves finding partners who share your mission and can effectively promote it. These partners can range from traditional affiliate publishers (like bloggers or coupon sites) to social media influencers and even mobile app owners. 

In this post, we’ll break down the types of publishers that are relevant for a charity’s affiliate program, and explore how to find them in the UK, Europe, and the USA. We’ll look at leveraging affiliate networks, using specialised affiliate discovery tools, finding influencers via dedicated platforms, and other clever tactics (like SEO research). A comparison table of all those forms and tools, highlighting their respective attributes, is also provided for easy reference. Let’s dive in!

Types of Publishers for Charity Affiliate Programs

In affiliate marketing for charities, publishers (also called affiliates, associates, ambassadors or partners) can take many forms. Essentially, any individual or organisation with an audience can become a fundraising ambassador for your cause. Key publisher types include:

  • Bloggers & Content Sites: Independent bloggers or online magazines that write articles. They can feature your charity’s story or campaigns in their content. Their blog posts and articles provide long-term visibility (also helping SEO) and lend credibility through third-party endorsement.
  • Deal/Coupon Websites: Sites that aggregate discounts or deals (e.g. coupon codes). Some have charity-focused models – for example, Savoo in the UK donates a portion of its affiliate commission to charities. Partnering with such deal sites can both drive donations and raise awareness, since users feel they’re getting a deal and supporting a cause.
  • Cashback & Reward Platforms: Similar to coupon sites, cashback platforms (e.g. TopCashback, Quidco) give users a percentage of their purchase back. In a charity context, certain platforms like Give as You Live or Easyfundraising redirect those rewards to your charity. These affiliates effectively turn everyday shopping into donations – a great synergy for fundraising.
  • Search/PPC Affiliates: These are digital marketers who bid on search engine keywords or run ads to drive traffic to the charity’s site via their affiliate links. They can help capture donors searching online for related causes. (Note: You’ll need to set clear policies – e.g. on bidding on your charity’s name – when working with PPC affiliates.)
  • Email Marketers: Publishers with large email lists or newsletters can promote your campaigns to their subscribers. For example, a lifestyle newsletter might feature your charity’s campaign with an affiliate tracking link.
  • Social Media Influencers: Individuals on platforms like Instagram, YouTube, TikTok, Twitter (X), etc., who have loyal followings. They can share your message in a personal, engaging way – e.g. an Instagram post about your campaign with a trackable donation swipe-up link. Influencers bring authenticity and reach younger audiences on channels that traditional affiliates might not cover.
  • Mobile Apps & Tech Platforms: This includes charity or cause-related apps, shopping apps, or even browser extensions. For instance, the Give as you Live browser plugin automatically notifies users to donate when they shop. Other apps might integrate charity affiliate offers or encourage in-app actions that lead to donations. If your charity has an API or widget, even third-party developers could incorporate your affiliate program.
  • Content Writers/Journalists: Beyond bloggers, this refers to freelance writers or online journalists who might feature your cause in articles (earning a commission per referred donation). While they overlap with bloggers, they might write for larger publications or guest-post on various sites.

All these publisher types can play a role in a charity’s affiliate program. The unifying idea is that they have an audience and can influence that audience to support your charity, in exchange for a commission per donation (or other conversion) tracked. Now, how do we find and recruit these partners? Let’s explore the main avenues and channels.

Leveraging Affiliate Networks to Recruit Publishers

Affiliate networks are the quickest way for charities to connect with a wide pool of publishers. By setting up your program on a network, you instantly gain access to thousands of affiliates – from bloggers and deal sites to cashback platforms and influencers. Here are some of the most relevant networks for charities in the UK, Europe, and the USA.

AWIN (Affiliate Window)

AWIN is one of the largest global networks and a market leader in the UK and Europe. Many charities already use it, making it a familiar name in cause-based affiliate marketing.

  • Coverage: Global reach, especially strong in the UK/EU (growing US presence).
  • Publishers: 225,000+ active affiliates across multiple verticals.
  • Features: Affiliate marketplace, search by sector/niche, performance stats, influencer tracking.
  • Costs: From ~£99/month (network fee) + setup + small override on commission payouts.
  • Charity Use: Well-suited for UK charities, e.g. Royal British Legion runs on AWIN.

CJ (Commission Junction)

CJ is one of the oldest and most established affiliate networks, with strong roots in the USA and a solid global reach.

  • Coverage: Global, especially strong in the US and Europe.
  • Publishers: ~167,000 affiliates and brands.
  • Features: Powerful reporting and affiliate search tools; category-based targeting.
  • Costs: Setup fee + ~30% override on commissions.
  • Charity Use: Great for accessing big US content publishers and loyalty partners.

Rakuten Advertising

Rakuten has a premium network of content and loyalty affiliates, especially popular among retail and lifestyle sectors.

  • Coverage: Global presence (US, EU, Asia).
  • Publishers: Large base of top-tier publishers, especially retail-focused.
  • Features: Strong account management, relationships with premium partners.
  • Costs: Custom – usually a monthly fee + commission share.
  • Charity Use: Useful for charities aiming to partner with big media publishers or lifestyle platforms.

ShareASale

ShareASale is a US-based network (part of AWIN) known for its vast roster of smaller affiliates and bloggers.

  • Coverage: Global, strongest in North America.
  • Publishers: 1.2M+ accounts, many long-tail bloggers and niche sites.
  • Features: Easy keyword search for affiliates (e.g. “charity”, “donate”).
  • Costs: $550 one-time setup + 20% transaction fee on commissions.
  • Charity Use: Great for tapping into grassroots bloggers and smaller niche communities.

Impact (Impact.com Partnership Cloud)

Impact is more than a traditional network – it’s a partnership platform that helps manage affiliates, influencers, and ambassadors all in one.

  • Coverage: Global (UK, EU, US, Asia).
  • Publishers: Includes both traditional affiliates and influencers.
  • Features: Automated partner discovery, custom contracts, cross-channel tracking.
  • Costs: Starter plan ~$30/month; larger programs $500+/month.
  • Charity Use: Perfect for charities wanting to combine affiliate + influencer outreach on one platform.

Other Notable Networks

Beyond the big five, there are several region-specific networks worth noting:

  • TradeDoubler – long-established in Europe, especially Scandinavia.
  • Webgains – strong in the UK/Germany, competitive pricing for smaller programs.
  • FlexOffers – US-based, offers access to many sub-affiliates and content sites.
  • Partnerize – an enterprise-level solution, more for large charities or NGOs with complex needs.

Tip: Focus on networks popular in your target region. For the UK/EU, AWIN and Webgains have many local publishers; in the US, ShareASale, CJ, and Impact are common. You may even run programs on multiple networks if needed (though that adds complexity). 

But generally, start with one good network to build your base. After setting up, reach out to publishers that align with your cause: for example, if you’re a children’s charity, look in the network for parenting bloggers and family deal sites; if you’re an environmental charity, look for “Green” or eco-focused publishers, etc.

Advantages of Affiliate Networks 

Once your charity is set up on a network, you usually get a program listing visible to all publishers on that network. You can also proactively search and invite publishers. For example, on AWIN, you can filter publishers by sector/vertical (e.g. “non-profit” or “charity” categories) and see a list of potential partners. Networks also handle all the tracking and payment to affiliates, which simplifies operations. Many high-traffic affiliates (like big cashback or deal sites) are already operating on major networks – and agencies like AMCM note that having relationships can help “quickly get approved by high-traffic partners”..

Specialist Affiliate Discovery Tools

When you want to go beyond the affiliates already listed on a network, discovery tools help you proactively search the wider web. These platforms are built to uncover hidden publishers, bloggers, or niche websites that could align with your charity’s mission.

Affistash

A modern AI-powered recruitment tool designed for fast, keyword-based affiliate discovery.

  • Coverage: Global (searchable by keyword and filter).
  • Features: AI keyword search returns hundreds of affiliate prospects; built-in CRM for tracking; LinkedIn/email outreach included.
  • Costs: Freemium model; paid plans from $97/month (~450 contact credits).
  • Charity Use: Great for small-to-mid charities needing a quick, cost-effective tool to find niche partners.

Publisher Discovery

A UK-based platform with one of the largest affiliate databases in the world.

  • Coverage: Global (database covers 400+ networks).
  • Features: 3.5M affiliate sites; Chrome extension to identify affiliates; competitor analysis to see who’s linking to similar causes.
  • Costs: £99/month (~$125); free limited browser extension.
  • Charity Use: Best for charities wanting to benchmark against competitors or identify affiliates not visible in networks.

Tip: Search for relevant keywords in top search engines (e.g., Google) and you can uncover 20–40% of potential partners— a mix of influencers, affiliates, content sites, bloggers, mobile apps, and affiliate media outlets. Build an AI agent to crawl the SERPs, scrape results, and auto-compile a deduplicated list of websites based on charity-specific keywords such as “zakat,” “donate for Gaza,” “donate to cancer charity,” “top animal charities,” and similar cause terms. The agent should tag each prospect by publisher type, region, estimated reach, and contact details to fast-track outreach.

In summary, specialist tools can greatly expand your reach. They allow you to find affiliates who might not come knocking on your door via the network. For a charity, this is crucial because you can seek out partners who align strongly with your cause (e.g. find all blogs that write on mental health if you’re a mental health charity). Many of these tools provide filters by content keywords, location, social metrics, etc., so you can zero in on quality prospects. The downside is cost – these are paid tools – but many offer trials or monthly plans you could use during your recruitment drive.

Influencer Discovery Platforms

Influencers deserve special attention because they often operate outside of traditional affiliate networks. An influencer might not call themselves an “affiliate,” but they could be perfect partners to drive donations if approached with the right proposition (some may even prefer donating the commission to the cause!). To find and engage with influencers at scale, marketers use Influencer Discovery Platforms. These are databases of social media creators, often with search filters and analytics about each influencer’s audience.

Upfluence

A comprehensive influencer marketing suite with deep analytics.

  • Coverage: Global, with 3M+ influencer profiles.
  • Features: Advanced search by niche, location, audience demographics; manages influencer campaigns end-to-end.
  • Costs: Enterprise-level, custom pricing (often $$$ per year).
  • Charity Use: Best for large charities running structured influencer ambassador programs.

HypeAuditor

A data-driven platform known for detecting fake followers and audience authenticity.

  • Coverage: Global (68M+ influencer accounts).
  • Features: Fraud detection, audience insights, filters by 250+ countries and niches.
  • Costs: Modular pricing (pay per report or bundle); mid-to-high range.
  • Charity Use: Great for charities needing to ensure real engagement and avoid wasted spend.

Heepsy

A user-friendly, affordable search tool for finding micro- and mid-level influencers.

  • Coverage: Global (Instagram, TikTok, YouTube).
  • Features: Filter by follower count, engagement, authenticity; easy-to-read reports.
  • Costs: From $49/month (scales with analytics depth).
  • Charity Use: Ideal for smaller charities wanting cost-effective influencer outreach.

Ainfluencer

A free influencer marketplace, designed for direct brand-influencer collaborations.

  • Coverage: Global (Instagram, TikTok, YouTube).
  • Features: 5M+ opt-in creators; brands can post campaigns for free; AI recommendations; built-in chat and escrow.
  • Costs: Free for brands (platform takes a 20% cut from influencer side).
  • Charity Use: Perfect for charities on tight budgets — can connect with influencers willing to support causes.

Aspire / GRIN / Traackr (Enterprise Tools)

High-end influencer management platforms are used by big brands.

  • Coverage: Global
  • Features: End-to-end influencer management, advanced reporting, brand-safe filters.
  • Costs: Premium, enterprise pricing (often thousands per month).
  • Charity Use: Realistic only for large NGOs or agencies managing many influencers.

Using Influencer Tools Effectively 

When using these platforms, try searching for influencers who have shown affinity for social causes. For instance, search keywords like “charity”, “nonprofit”, “volunteer”, or topics related to your mission (e.g. “climate change”, “animal rescue”) in their bios or content. Many tools let you filter by engagement rate – a smaller influencer with a high engagement may sway more people than a mega-celebrity with passive followers. Also, look at audience demographics – ensure their followers match the region or profile of potential donors you want to reach.

One more note: not all influencers will expect commission-per-donation like traditional affiliates. Some might prefer a flat fee or just free products, etc. However, if you position your affiliate program attractively (say, “we’ll donate *X% of every donation you drive back to you or to a charity of your choice”), you might get influencers on board in a performance model. Influencer discovery tools help you build the list, but you’ll still need to reach out with a compelling pitch. Thankfully, many platforms (like Upfluence, Aspire, etc.) allow you to message influencers directly or provide contact info.

SEO Tools for Affiliate Discovery

SEO platforms are usually designed for keyword tracking and competitor analysis, but they can also be repurposed as powerful affiliate discovery tools. By analysing backlinks, organic traffic, and competitor websites, you can uncover bloggers, niche sites, and content creators who are already talking about causes similar to yours — making them excellent candidates for affiliate recruitment.

Ahrefs

One of the most widely used SEO tools, with one of the largest backlink and keyword databases.

  • Coverage: Global, tracking billions of websites and links.
  • Features:
    • Backlink Explorer to see which websites link to competitor donation pages or fundraising campaigns.
    • Content explorer to search topics like “mental health charity” or “wildlife conservation” and find websites that publish regularly on those themes.
    • Organic traffic estimates that help prioritise high-value sites.
  • Costs: From $99/month for the Lite plan, with higher-tier options for more advanced features.
  • Charity Use: Ideal for identifying bloggers or publishers who are already writing about relevant causes and could be recruited as affiliates.

Semrush

A full digital marketing suite, widely used for SEO and competitive analysis.

  • Coverage: Global, with strong data across Europe and the US.
  • Features:
    • Competitor research to discover which websites drive traffic to similar charities or campaigns.
    • Backlink analytics showing referring domains, link strength, and topical relevance.
    • Keyword gap analysis to spot publishers ranking for cause-related keywords your site doesn’t yet target.
  • Costs: Starting at $120/month (Pro plan).
  • Charity Use: Useful for finding publishers or blogs ranking for searches such as “best charities to support” or “fundraising for [cause]”, then approaching them as potential affiliates.

Moz

Known for its Domain Authority (DA) metric, Moz is a simpler and more user-friendly SEO platform.

  • Coverage: Global, though with a smaller link index compared to Ahrefs and Semrush.
  • Features:
    • Link Explorer to identify websites linking to competitor charities.
    • Domain Authority scoring to help assess site quality quickly.
    • Use Keyword Explorer to identify blogs and publishers writing about specific cause areas.
  • Costs: From $99/month (Standard plan), with some free tools available, such as a DA checker and basic keyword suggestions.
  • Charity Use: A cost-effective option for smaller charities wanting to identify relevant sites or evaluate link quality without the complexity of larger tools.

Key Takeaway 

While not purpose-built affiliate platforms, SEO tools are valuable “hacks” for affiliate discovery. They allow charities to:

  • Map which websites are linking to competitor charities or similar fundraising campaigns.
  • Identify bloggers and publishers writing content aligned to their cause.
  • Prioritise outreach to high-authority websites that are most likely to deliver meaningful traffic and donations

Outreach Tools for Contacting Affiliates and Influencers

Once you’ve identified potential affiliates or influencers, the next step is outreach. Finding the right contact details and managing communication can be time-consuming, but outreach tools simplify the process. These platforms help you find email addresses, verify contacts, and even automate personalised outreach campaigns to secure partnerships efficiently.

Hunter

A simple but powerful tool for finding and verifying professional email addresses.

  • Coverage: Global, works with any website domain.
  • Features:
    • Domain search to list all public emails associated with a website.
    • Email verification to reduce bounce rates.
    • Chrome extension for quick lookups while browsing.
  • Costs: Free plan with limited searches; paid plans start at around $49/month for 500 searches.
  • Charity Use: Ideal for quickly finding the contact details of bloggers, content creators, or website owners identified via SEO or discovery tools.

Respona

An all-in-one outreach platform originally built for PR and link-building, but equally effective for affiliate and influencer recruitment.

  • Coverage: Global
  • Features:
    • Verified email database with contact details for journalists, bloggers, and website owners.
    • AI-powered personalisation for outreach emails.
    • Automated follow-up sequences to improve reply rates.
    • Integrations with SEO tools to import leads directly from competitor backlink data.
  • Costs: From $198/month (base plan), with a 14-day free trial available.
  • Charity Use: Best for charities running systematic outreach campaigns to dozens or hundreds of potential partners, saving staff time compared to manual emailing.

BuzzStream

A long-standing outreach and relationship management tool popular with marketers.

  • Coverage: Global
  • Features:
    • A prospecting tool to find relevant sites and contacts in your niche.
    • Contact database and relationship history tracking.
    • Email templates and campaign management tools for scalable outreach.
    • Reporting dashboards to track response and conversion rates.
  • Costs: From $24/month (Starter plan) with more advanced tiers for teams.
  • Charity Use: Good for small-to-mid charities that want a balance between affordability and functionality, while keeping track of long-term affiliate and influencer relationships.

Key Takeaway 

Outreach tools turn research into action. By combining them with affiliate discovery and SEO analysis, charities can:

  • Quickly find accurate contact details for target affiliates.
  • Send professional, personalised emails at scale.
  • Track progress and build long-term partnerships with bloggers, influencers, and publishers.

Bonus – Old School Ways of Finding Publishers

Not every charity needs advanced tools to get started. Sometimes, traditional methods can still uncover excellent affiliates and influencers. Here are some tried-and-tested approaches:

  • Google Search (Advanced): Use simple keyword searches like “best [cause] blogs UK” or advanced operators like intitle: “donate to charity” blog to discover bloggers and content sites.
  • SEO Backlink Analysis: Check who links to similar charities using tools like Ahrefs or Moz – these organic supporters can often be recruited as affiliates.
  • Social Media Hashtags: Search hashtags on Instagram, TikTok, Twitter (X), or LinkedIn (e.g., #fundraising, #ClimateAction) to find micro-influencers and active voices.
  • Affiliate Forums & Directories: Browse communities like AffiliateFix or subreddits, or check network directories in “Nonprofit” or “Education” categories.
  • Tap Your Supporters: Encourage existing donors, volunteers, or staff with blogs or social accounts to join your affiliate program.
  • Search Engine Ads Data: Review your Google Ads search terms or use tools like Spyfu to see which sites or affiliates are bidding on charity-related keywords.
  • Content Collaborations: Partner with media outlets or niche sites for guest articles or features that include your affiliate tracking links.

These methods may take more manual effort but cost little to nothing, and when combined with modern tools, they ensure you don’t miss valuable opportunities.

Comparison of all the tools

Below is a summary table of the key platforms and tools to find affiliates or influencers, including their type, coverage, and key features/costs:

Platform / ToolTypeCoverage/RegionKey Features / NotesPricing (approx.)
AWINAffiliate NetworkGlobal (strong in UK/EU, US)225k+ publishers; affiliate marketplace; search by niche; influencer tracking.~£99/month + setup + commission override (Awin Access offers lower-cost entry).
CJ AffiliateAffiliate NetworkGlobal (strong in US/EU)167k+ publishers; robust reporting; category-based discovery.Setup fee + ~30% of commissions.
Rakuten AdvertisingAffiliate NetworkGlobal (US, EU, Asia)Premium publisher base; strong in retail and lifestyle sectors.Custom pricing (monthly fee + commission share).
ShareASaleAffiliate NetworkGlobal (US focus)1.2M+ affiliates (many bloggers); easy keyword search.$550 one-time setup + 20% transaction fee.
ImpactAffiliate/Partnership PlatformGlobalAffiliate + influencer partnerships; automated discovery; advanced tracking.Starter plan ~$30/month; larger programs $500+/month.
AffistashAffiliate Discovery ToolGlobalAI-powered keyword search; built-in CRM and outreach features.$97/month (Base plan, ~450 contact credits).
Publisher DiscoveryAffiliate Discovery ToolGlobal (UK-based)3.5M affiliate sites across 400 networks; competitor analysis; Chrome extension.£99/month; free limited extension available.
GroviaAffiliate Recruiting Software/ServiceGlobal500k+ partners; automated recruitment workflows; includes influencers.Custom pricing (often agency bundled).
UpfluenceInfluencer Discovery & CRMGlobal3M+ influencer profiles; advanced filters; campaign management.Enterprise-level, custom pricing.
HypeAuditorInfluencer Discovery & AnalyticsGlobal68M+ influencer accounts; fraud detection; audience insights.Modular, on-request pricing.
HeepsyInfluencer Search ToolGlobalFocus on Instagram/TikTok/YouTube; engagement and authenticity filters.From $49/month.
AinfluencerInfluencer MarketplaceGlobal (IG, TikTok, YouTube)5M+ opt-in creators; free campaign posting; AI recommendations.Free for brands (20% fee charged to influencers).
Hunter.ioOutreach ToolGlobalFinds and verifies professional emails; Chrome extension for quick lookup.Free plan; paid plans from $49/month.
BuzzStreamOutreach & CRM ToolGlobalProspecting, email outreach, contact database, and relationship tracking.From $24/month (Starter plan).
ResponaOutreach & Link-Building ToolGlobalVerified email database; AI personalisation; automated follow-ups.$198/month (14-day free trial).
Google Search & SEO ToolsManual Search MethodGlobalKeyword search, backlink analysis, competitor research.Free (Google); $99+/month for SEO tools.

Table Notes

Most tools and platforms are purpose-built for finding affiliates or influencers, whereas others (like Google/SEO methods) are more manual but cost-effective. “Coverage” indicates whether the platform has data or partners globally or is region-specific. Pricing is approximate; many enterprise tools require custom quotes. Always verify current pricing and features on the provider’s website.

As the table shows, there’s a wide range of options – from inexpensive or free methods to enterprise-level solutions – to help you find the right affiliates and influencers. The best approach is often a mix: for example, use an affiliate network to get quick access to known publishers, a discovery tool to uncover niche partners, an influencer platform to engage social media creators, and some traditional Google or SEO research to capture those outside the usual channels.

Tip: Find your charity’s top competitors and use tools like SimilarWeb or other open analytics platforms to see which websites are driving them the most traffic. Some of these sites could turn out to be top affiliates, ready to be recruited for your own program.

Conclusion

Finding relevant affiliates and influencers for your charity’s campaign might seem daunting, but with the right approach, it becomes an exciting opportunity to build meaningful partnerships. Start by considering all the publisher types that make sense for your cause – bloggers, deal sites, influencers, cashback platforms, and more – so you don’t leave any potential channel unexplored. Then make the most of the tools available: affiliate networks provide a ready-made audience of publishers you can reach immediately after launching your program, while discovery platforms allow you to proactively hunt for ideal partners, even those not actively searching for you.

Focus on alignment above all. The most effective affiliates and influencers will be those who genuinely connect with your mission. A parenting blogger passionate about children’s health, or a YouTuber regularly creating content about animal welfare, is far more likely to promote your charity authentically and enthusiastically. These partners not only drive donations but also add credibility and social proof that reassures potential donors. Likewise, influencers who care deeply about the cause will integrate your message in a heartfelt way, creating more engaged supporters.

It’s also worth noting that many affiliates and influencers enjoy supporting charities. Some may accept a lower commission, or even no commission, if they can redirect that value back to the cause. Charity-focused affiliate schemes, such as donation-based cashback platforms, show that social impact can be a strong motivator in itself. When recruiting, highlight the difference their partnership will make – you may find many partners motivated more by purpose than profit.

In short, cast a wide net and use multiple channels: join the major affiliate networks, experiment with modern discovery tools, engage influencers through dedicated platforms, and use grassroots search to tap into existing communities. By doing so, you’ll assemble a diverse and motivated group of affiliates and influencers ready to champion your cause. With their support, your affiliate fundraising campaign can reach new audiences, boost donations, and achieve sustainable growth – a true win-win for your charity and its mission.

What’s Next?

Building an affiliate fundraising campaign isn’t just about setting up tracking and waiting for partners to join. Success comes from knowing where to look, who to contact, and how to build lasting relationships with affiliates and influencers that align with your cause. That’s where AMCM.Agency comes in.

We are specialists in affiliate fundraising for charities. With over 20 years of experience in affiliate marketing, our team has the knowledge and tools to cut through the noise and find the partners who really matter. Unlike most charities starting from scratch, we already maintain a bank of over 10,000 publishers – bloggers, cashback platforms, coupon sites, and content creators – who can give your campaign the kickstart it needs.

By partnering with AMCM.Agency, your charity benefits from:

  • Immediate access to pre-vetted affiliates and influencers who understand cause-driven fundraising.
  • Professional campaign setup and management on the right networks and platforms.
  • Hands-on recruitment and outreach to align you with publishers who genuinely connect with your mission.
  • Ongoing optimisation so your campaign isn’t just launched, but continues to grow and deliver year after year.

Our goal is simple: to help your organisation raise at least 20% more in donations by building a sustainable, performance-based affiliate fundraising program. We know the sector, we know the tools, and we know the partners who can make it happen.

If you’re ready to turn your affiliate fundraising ambitions into real results, let AMCM. Agency launches and manages your campaign. We’ll connect you with the right affiliates, negotiate the right deals, and ensure your program is set up for long-term success. 👉 If your charity is ready to increase online donations through affiliate fundraising, download AMCM Agency’s media kit here or contact AMCM Agency today to discuss how we can help.

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AMCM Agency FAQ's

Affiliate marketing is a performance-based fundraising model where your charity offers a set commission to publishers, such as affiliates, influencers, and content websites for promoting your cause and directing potential donors to your website. When these visitors make a donation, the publisher earns a commission based on the donation amount.

Unlike traditional advertising, there are no upfront costs. Your charity only pays when a donation is successfully made, making it a low-risk, scalable way to raise additional funds.

Affiliate networks serve as the tech platform that connects your charity with publishers. They help us manage tracking, campaign reporting, and commission payments ensuring transparency, accuracy, and efficiency throughout the campaign.

AMCM Agency is a UK-based affiliate marketing company dedicated exclusively to helping charities and non-profits raise funds through performance-based affiliate campaigns.

Our team has over 20 years of experience managing affiliate programs for major brands and we now apply that expertise to support mission-driven organisations around the world.

We offer end-to-end affiliate campaign management tailored for the non-profit sector, helping charities launch, grow, and optimise affiliate programs that drive measurable fundraising results.

AMCM (Affiliate Marketing Campaign Management Ltd) is a UK-registered company.

AMCM Agency helps charities launch, manage, and grow successful affiliate marketing campaigns that drive donations and supporter engagement.

Our role includes auditing your existing fundraising efforts, launching new affiliate campaigns, recruiting mission-aligned publishers and influencers, and managing every aspect of the campaign from strategy and tracking to optimisation and reporting.

We work closely with your team to ensure your affiliate program supports your fundraising goals and delivers consistent, measurable results.

AMCM offers a clear and transparent pricing structure designed specifically for charities running affiliate fundraising campaigns. Our fee includes a fixed £999 monthly campaign management charge plus a 4% commission on the total donations raised.

For example, if your charity provides a 5% commission to affiliates and raises £100,000 in donations monthly through affiliate marketing, you would pay £5,000 directly to your affiliates via your affiliate network.

On top of that, AMCM charges the fixed £999 management fee plus a 4% commission on the £100,000 donations (£4,000). This means your total cost for AMCM's campaign management would be £4,999, which is under 5% of the total donations raised through this campaign.

The total cost of the affiliate marketing campaign will be less than 10% for your charity, typically lower than other digital channels making it one of the most cost-effective fundraising options available.

This straightforward pricing helps your charity maximise fundraising results while keeping management fees clear and affordable.

We specialise exclusively in supporting non-profits and charitable organisations.

  • - No upfront costs, our onboarding is completely risk-free.
  • - A dedicated affiliate manager is assigned to each charity for personalised support.
  • - Access to a trusted, vetted network of global fundraising partners and affiliates.
  • - Management fees up to 70% lower than other agencies.
  • - Proven impact: £3.3 million raised for a UK charity within 12 months.

Simply fill out our contact form with your charity's details and contact information. We'll reach out to schedule a one-on-one Zoom meeting to discuss your needs.

After this initial meeting, we'll prepare a detailed proposal for managing your affiliate fundraising campaign and review it with you during a second Zoom session.

Once you're happy with the proposal, we'll finalise the contract and coordinate the campaign launch or takeover with the AMCM campaign management team.